Make Your Marketing Copy Work for You
In a crowded market, be the differentiator.
Your ideal customers are searching. Does your web and marketing content stand out as a solution, or is it just another blurry face in a crowd?
We help you position your products and services as the industry-leading answers to your prospects’ challenges. How? A strategic, curious, research-backed approach to storytelling that doesn’t neglect the genuine connection sometimes lacking in business copy.
Words fuel stories.
Stories create connection.
Connection sparks growth.
Marketing Copywriting Services
Editing & Optimization
You might have the most genius ideas, products, and services — but if they don’t make sense to your target audiences, they fall flat. That’s where our editing and optimization services enter the room. We refine your messaging for clarity, consistency, and impact while optimizing for SEO, readability, and conversions to enhance your brand voice and boost performance.
- Editing existing content
- Proofreading & grammatical edits
- Updates based on preferred style guide
- Editing for conciseness & clarity
- Target audience planning
- Conversion optimization
- SEO keyword optimization
- Technical & industry-specific editing
- Readability & UX optimization
- Title & meta description optimization
- Content repurposing & enhancement
Content Strategy
How can you accomplish goals without a clear plan? Content strategy should keep your KPIs and target audiences at the center. We take a holistic, multichannel approach, asking the right questions and diving deep into your business goals. By aligning your content with your marketing vision, we craft strategies that engage your audiences while driving results across key platforms.
- Research
- Brand voice
- Brand messaging & positioning
- Content audit
- Content Optimization
- Content calendar planning
- Omnichannel content strategy
- Content repurposing strategy
- Persona development
- User journey optimization
Scripting
Visual storytelling starts with creative concepting and words that bring it to life. Bring purpose to your brand’s story with impactful copy for clear, engaging, and persuasive video and audio scripts. We work alongside your creative team to ensure your message resonates and drives action across video and engagement platforms.
- Video script writing
- Explainer videos
- Product demos
- Brand storytelling
- Corporate & company overviews
- Investor pitch scripts
- How-to & educational scripts
- Ad scripting (radio, podcast, streaming)
- Side-by-side scripting with visual direction
Sales Content
Sales content should convert without feeling salesy. We deliver persuasive, results-driven copy that engages prospects, nurtures leads, and drives sales — all while helping your sales team understand the power of value-based sales messaging. Ready for content that builds confidence and guides your audience through every stage of the buyer’s journey?
- Email Sequences
- Sales sheets
- Product/service brochures Sales decks/presentations
- Follow-up & nurturing content
- Product descriptions
- LinkedIn content for sales teams
- Tradeshow copywriting
Website Copywriting
Have you ever opened a web page, but you had no clue what the company offers? Your website should be your round-the-clock salesperson, and we help you make it happen. Our website copywriting services craft clear, unique, and customer-centric messaging that engages visitors to understand the value of your solutions to build trust and drive action.
- Research & discovery
- Website content audit
- User journey planning
- Web content refresh
- Full website copywriting
- User experience (UX) copywriting
- Case studies & testimonials
- Corporate storytelling
- Conversion-driven calls to action (CTAs)
- Website content for home, about, services/solutions, FAQs & more
B2B Business & Marketing Content Writing
Tell your story and showcase your offerings to prospects with clarity. Compelling and conversion-driven, our business and marketing content writing services help you articulate your brand’s value, engage decision-makers, and drive results. With a deep understanding of B2B markets, we craft strategic content that builds authority, nurtures leads, and supports your sales and marketing goals.
- Marketing campaign content
- Advertising copy (from awareness to conversion)
- Conversion-centric landing pages
- Email sequences
- Articles & Blogs
- SME (subject matter expert) interviews
- Research
- Technical copywriting
- Product guides
- Industry-specific content
- Social media copy
What people are saying
Abigail is the most talented writer I have had the pleasure of working with. She has helped take the company's writing to the next level. Her knowledge of SEO has helped tremendously in terms of gaining more traffic to our website and getting our content in front of the right audience.
I can't recommend her writing expertise enough. If you are looking to improve your company's content whether it be web pages, articles, social, ads or more, look no further than Abigail Lind!
Abigail Lind from Abigail Grace Writing was an absolute game-changer for our new Downtown High Point website. We brought her on to help shape the content and layout, and she jumped in with so much enthusiasm, working hand-in-hand with our developer to bring our ideas to life. Honestly, we couldn’t have pulled this off so quickly without her!
Abigail was always just a call or email away, ready to tweak things or dive into edits with a smile. When we hit bumps with the developer, she was our go-to problem-solver, smoothing things out like a pro. What blew us away was how she took our vague ideas, did her own research, and wrote pages that perfectly captured the heart of Downtown High Point. She even spotted areas we hadn’t thought to include and made them shine.
Working with Abigail felt like having a friend who truly got our vision. She’s talented, dependable, and so easy to work with—we can’t recommend her enough!
I've had the pleasure of working with Abigail for the past six years, and her talent for crafting compelling, results-driven copy is unmatched. Whether it's developing brand messaging, engaging content, or high-converting campaigns, she consistently delivers with creativity, precision and timeliness. Now that she’s launched her own business, I have no doubt that she will continue to help brands find their voice and connect with their audiences in meaningful ways.
If you're looking for a copywriter who truly understands storytelling and marketing impact, I highly recommend Abigail!
Want to see how our services can improve your approach to marketing content?
